Eitan Moran - General Director

Eitan Moran has served as the General Director of the Society for Advancement of Education since graduating from the prestigious Mandel School for Educational Leadership in 2008. Eitan has a great deal of experience in management, education and in his contributions to society.

Eitan is a founder of the Nadav Merhav Democratic School in Modi’in, which he helped establish in 1999. He holds an MA in Management and Public Policy from Ben Gurion University of the Negev, and a BA cum laude in Sociology and Political Science from the Hebrew University of Jerusalem.

Eitan is a recent graduate of the Tavistok Institute of Human Relations - a non profit organization that deals with organizational research and development and applies approaches and concepts from the social sciences in order to create innovative, effective methods for dealing with core subjects and current issues.

Pedagogical Development:

Michal Shavit - Director of Education Development

Michal is a graduate of the Hebrew University of Jerusalem with an MA in History and a BA in History and Education. Prior to taking her post at SAE, Michal was Principal of HaYovel Junior High School in Mevasseret Zion and served as Deputy Principal of the Hebrew University High School.

Michal is a graduate of the Mandel Institute for Educational Leadership in Jerusalem.

Eden Israeli - Learning Disabilities Coordinator and Director of “Hidden Sparks”

Eden has over 20 years of experience treating and teaching students with learning disabilities, was a district supervisor for the Ministry of Education and a specialist in treatment of behavioral problems. She holds a BA in Psychology and an MA in Special Education from the Hebrew University, and was certified at Bar Ilan University to conduct didactic evaluations and Applied Behavior Analysis (ABA).

Eden Israeli is responsible for establishing and operating the Niot Project, a new SAE division for treating youth with learning disabilities. Eden is director of the “Hidden Sparks” program at SAE and serves as a coach for a number of schools.

Resources Development:

Jessica Lawson Stein - Director of Resource Development

Jessica Lawson Stein is responsible for shaping the organizational culture so that SAE is able to thrive in today’s competitive philanthropic environment. This includes working with SAE board members, lay leaders and professional staff in communicating the organization’s many successes, challenges and innovations to a growing community of funders.

Jessica was born in the England, grew in Germany for many years and finished high school in Jerusalem. Jessica holds an LLB in Business Law and is a qualified lawyer in Israel. She worked at Keren Kayemeth LeIsrael / Jewish National Fund for close to 15 years in their Resource & Development Division.

Shoshana Becker - Resource Development

Shoshana holds a BA in Archaeology and Geography from the Hebrew University and is currently completing her MA at the Ruderman Program for American Jewish Studies at Haifa University.

For twenty years she has been involved with Jewish professional world, serving a number of roles under the Jewish Agency and JDC Israel, including: Community Youth Movement Shlicha at the Jewish Federation of Metropolitan Detroit, Director of OTZMA, an educational program for North American college graduates in Israel on behalf of the Jewish Agency and the Jewish Federations of North America. In her last position before taking her post at SAE, Shoshana was director of the English Speaking Countries Division at the Israel Experience.


Tomer Hazan - Alumni Coordinator

Tomer has a B.A. in Islam and Middle Eastern Studies and in Asian Studies, and is about to finish her M.A. in Asian Studies – both at the Hebrew University of Jerusalem. For two years she has been the Social Instructor and Coordinator for Graduate Community at the Rothberg International School.

Strategic Development :

Ali Hayder - Director of Projects and Initiatives

Ali holds BA and MA degrees in Law from Bar-Ilan University and an MA in Political Science from Haifa University.

Ali was the Co-Executive Director of the “Sikkuy” association for the advancement of civic equality between Arab and Jewish citizens from 2004-2013. Previously, he worked as an attorney for several organizations for human and civil rights and is an active and founding member of a number of civil society organizations such as the Arab Education Council, Adalah, I’lam and the Van Leer Institute Center for Social Justice, among others.

For the last two years Ali has been a member of the Mandel School for Educational Leadership of Jerusalem.

Rabbi Bezalel Cohen - Head of the Hachmey Lev Yeshiva

Rabbi Bezalel Cohen is a Haredi graduate of the Lithuanian Yeshiva system, including Kol Torah, Ponevezh and Mir, and holds a B.Ed. Between 2003-2010 Cohen worked for JDC-Tevet’s employment initiative, advancing Haredi enrollment in the Israeli workforce, academic studies and military service, and at the same time took part in the foundation of the KEMACH Agency, which provides assistance to ultra orthodox students of academic and vocational institutions.

He also worked for the Friedberg Foundation, on enrolling Haredim in academia; and for SHACHAR, enrolling Haredi technicians in the Israeli Air Force.

He is an outspoken and widely published social activist who has written policy papers for the Floersheimer Institute for Israel Studies in Jerusalem, The Jerusalem Institute for Israel Studies, and The Israel Democracy Institute.

He was a regular contributor to the periodical journal “Eretz Acheret,” and published many articles and posts on ultra orthodox forums, as well as on his own blog “Betoch Ami”. Between 2010-2012 he was a member of the Mandel School for Educational Leadership and thereafter started working for the Society for Advancement of Education to found the Hachmey Lev Yeshiva - a high school yeshiva for mainstream ultra-orthodox boys seeking to excel in religiosity, biblical studies and all fields of knowledge, leading to a high-quality matriculation certificate and is currently head of the Yeshiva.

Partnerships: Voices and Media :

Tali Yohananof - Director of Partnership Development

Tali holds an MA in Public Policy from Tel Aviv University and is a graduate of the Bar Ilan University School of Social Work two-year program for Group Facilitation.

Tali is experienced in social and educational project management in conjunction with the Ministry of Welfare, Ministry of Immigrant Absorption, municipalities, JDC Israel, Israel Prison Service and the Prison Rehabilitation Authority, among others.

She was a partner in the management and establishment of the support and treatment arrangements for immigrant students and students of Ethiopian origin at the SAE, as the organization’s program and project manager.

Limor Bar-Natan - Marketing manager

Limor has over a decade of experience as a communication consultant, as well as content management, writing and editing. She was responsible for communication management of many companies and organizations, was Chief Editor of professional magazines, managed internal communications for various organizations and was also a journalist. Prior to her communication related business, she worked for Bezeq International in various positions: marketing, account management and business customer service.

Limor holds an MBA from the University of Derby and BA in Hebrew and English Literature from Tel Aviv University.


Sharon Sela - Director of Finance

Sharon is a registered CPA. She holds a BA in Economics and Accounting and an MBA in Financial Management from the Hebrew University. Prior to joining SAE, Sharon was the CFO for a number of industrial companies, and worked for PWC Kesselman and Kesselman.

Naama Zusman - Accountant for Educational Institutions

Naama is a certified CPA. She served for over a decade as a senior accountant for different educational institutions, including Aleh - Helping Israel’s Disabled, Keren Or and currently for the Society for Advancement of Education.

Human Resources:


Chani Litmanovitch- Director of Human Resources

Chani has been in the world of organizational human resources for over a decade. She worked in human resources, organizational development, and managing education for Teva and for the Bank of Israel, and completed a specialization in organizational consulting at Clalit Health Services. Chani has an M.B.A. from the Hebrew University of Jerusalem, specializing in organizational behavior and managing human resources. She completed her bachelor’s degree in psychology and communications with distinction at the Hebrew University, and is a graduate of a mediation course held by the Gevim Group and the Magid Institute for Continuing Education.

Student Absorption:

Shoshi Sela - Director of Student Absorption

Shoshi holds a BA in Psychology and Education and has been responsible for admitting and absorbing capable students to SAE residential education campuses for over 30 years.

Under Shoshi’s guidance, the department has developed its own interview and screening process, which ultimately assists individual students in finding the best educational setting in order to actualize their personal potential. During the process, Shoshi takes into account the student’s grades and placement preferences, the will and concerns of parents, and the special character of each SAE residence.

The department under Shoshi’s management accompanies the students from the moment they are admitted until their graduation, granting the students and parents assistance in a wide range of fields.

Liat Hazan - Advancing to Academia

Liat graduated with a BA from the Interdisciplinary Department of Social Sciences, Bar-Ilan University. She is an experienced youth advisor for National-Civil Service.

Since 2008, she has been responsible for the Advancing to Academia project, a program that provides applicants with the opportunity for admissions through affirmative action, based on each applicant’s personal background and difficulties they experienced in high school.

Liat is responsible for the processes of determining a score, from the first stage of receiving the application at the Society for Advancement of Education up until the final decision, and maintains contact with representatives of the various higher education institutions from the different universities.

Student Absorption:

Rubi Falach - Assets and Contacts Manager

Rubi holds an MBA from the University of Beer Sheva and BA in Educational Administration and Israel Studies from Bar-Ilan University. In addition, he has specialized in professional management courses, group guidance and marketing. Prior to his joining The Society for Advancement of Education, he was CEO of The Dolev Houses for Youth for 19 years. Earlier, he was marketing manager for construction companies and chairperson of the student union at Bar Ilan University.

Ilanit Flaysher - Operations Manager

Ilanit has a bachelor’s degree in economics and management from the Open University. Her most recent position was as administrator responsible for acquisitions, construction and logistics at the Ohr High School (a new school that is still expanding), in Tzur Hadassah, Mateh Yehuda Regional Council. In the past, she held various administrative and management positions in high-tech and biotechnology companies.